9 Ways Personal Branding Photography Can Massively Grow Your Business
People buy from people they know, like, and trust.
We make many purchase decisions based on first impressions. And buying is often an emotional decision more than a practical one.
Therefore, your branding is about influencing the way consumers think about you and your business or product. As a result, personal branding photography can have a huge impact your business and your bottom line.
Investing in high-quality, authentic photographs is required if you want your visuals to play a crucial role in delivering the personality of your brand.
9 places to use your photos:
1.) Place them throughout your website
When you personalize your business with photographs you create trust. It also visually tells the story of your business, your brand and your unique value proposition. At the very LEAST, you want to have your headshot on your website. People want to know you’re a real person, and are more likely to contact you vs. a business website without a headshot. People do business with PEOPLE, not business.
2.) Use them in posts on your social media platforms
LinkedIn, Facebook business page, Instagram posts, Twitter, etc. Posts that include an image receive 120% - 180% more visibility and engagement.
3.) Place them in your newsletters and e-blasts.
Showing your clients is more effective than simply telling them.
4.) Use them in press releases about an event or new offering you have.
A press release is an easy way to get potential media coverage when you have an announcement or an event. It’s free marketing! Why not try it? I’m inviting you to drum up some press with your awesome new branding photography.
5.) Refresh your profile pictures every few months so that people see a new image of you.
This puts you back in the front of their mental database. Just remember to use the same image across all platforms so people can quickly recognize you.
6.) Place them in your sales and landing pages.
This will lead to better conversion rates.
7.) Submit an image along with your bio when you have a speaking engagement.
Don’t just tell them who you are. Show them. And speaking engagements are a great way to get in front of new faces and meet new potential clients.
8.) Put one in your email signature.
Personalize your email and help people remember who you are. You are more likely to remember a face even if you can’t remember their name.
9.) Use them to create a rack card, brochure, mailer or other print marketing pieces.
You can even put a photo on your business card — it helps people remember you.
My name is Mawiyah Johnson. I’m a headshot + branding photographer and marketing consultant.
If you’re ready to take your visual brand to the next level, let’s chat.
Together, we’ll craft a strategy designed to increase your sales and authentically connect with your target audience.
HOW IT WORKS:
We’ll start with a simple questionnaire and visual branding strategy session to get clear on who your clients are, who you are, and what kind of brand statement you want to make.
We’ll pull together the “look” you’re going for with custom brand styling (includes everything from wardrobe to location to props.)